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Did you notice the lack of Amazon Prime Day this year? Fear ye not, it’s on the way – just a little later than usual. You’ll get the sale in the first week of October in the US, so we’ve plenty of time to get excited about the most anticipated online sale of the year, with even more discounts than last time. 

What’s in store for us with Prime Day 2020? It’s impossible to know specifics this far out. There isn’t even a date confirmed yet, although we’ve got some big hints that we’ll get to soon. What you can be almost certain of is this: Amazon will be taking center stage for Prime Day 2020 but that won’t stop other retailers gegging in on the action.

By that, we mean that we will most likely see Best Buy and Walmart slashing prices of big-ticket items like Apple iPads and 4K TVs to compete with Amazon come Prime Day 2020. They won’t have the support of the Prime Day branding, there’ll be no “Best Buy Prime Day” adverts plastered everywhere, every waking moment. 

Josh Levenson reckons that they’ll still find ways to cash in on the Prime Day excitement, according to his Digital Trends article. It could be a Best Buy Day or Walmart Day that you see in the media. Among the other options are Best Buy’s You-Know-What Day Sale and Walmart’s Blue Arrow Sale. It doesn’t really matter how they brand it, it’s still a Prime Day sale and it’s definitely something that should be welcomed.

When will Prime Day 2020 be held?

In the past, we’ve seen it cover July 15-16 but this year it’s going to be in October so says a report from Business Insider. The hot gossip is on October 5-9, one month before the annual Black Friday and Cyber Monday sales. Even though Amazon hasn’t announced which month Prime Day 2020 will happen, it has already confirmed that the event has been delayed.

What’s the duration of Prime Day 2020?

As expected, Prime Day 2020 will last for 48 hours. The fun will undoubtedly kick off before that and may even run the course of the whole week if Amazon plumps for a Cyber Week style Prime Week. There’s financial sense to the move – Amazon was more successful on Prime Day that the combination of Black Friday and Cyber Monday in 2019.

What deals can we expect from Prime Day 2020?

All bets are off when it comes to what deals come up on Prime Day. We’ve seen Fire TV sticks, Keurigs, MacBooks, and even 8K TV going for tiny fractions of what they’d normally retail at in years gone by. In other words: if you found something online that you’re willing to buy, odds are it will be cheaper on Prime Day 2020.

It’s no secret that some hardware is discounted significantly more than others. For instance, Amazon’s own products usually get the best discounts — with the Fire TV Stick often going for half price. Getting an Amazon Echo or a Kindle usually winds up a whole lot cheaper, plus you can land a digital subscription to services like Twitch Prime at rock-bottom prices.

Other sellers scramble to slash their prices with similar discounts. Last year, among the Prime Day deals was some Apple hardware — from iPads to MacBooks — on sale for up to 50% off. Elsewhere, the Ring Video Doorbell 2 had been reduced by 40%. Walmart offered 60% off for the Instant Pots, which was another massively-discounted item.

This year, there are going to be a lot of retailers taking part in Prime Day, so for now it’s hard to say what items will be on offer. If we look back on Prime Days of years gone by, you’re going to be seeing big discounts on electronics come the 2020 iteration. If your gadget isn’t stocked by Amazon, be sure to check out other shops like Target who will be doing big reductions at the same time. 

Cheap Prime Day deals – what’s the catch?

You’re going to find some absolute bargains on Prime Day, and other not-so-great deals, too. You should check out impartial reviews and buyer advice when you’re trying to assess whether what you’re looking at is going to work for your needs. You should also try to understand the tricks of the retail trade so you know how marketers try to make you think a deal is better than it is.

Prime Day can be used by merchants to shift stock that’s otherwise struggling to sell. That means the best deals will be on older models and things that a lot of the market isn’t interested in. There can be some slightly dubious methods used to get these things flogged For example, you may come across a heavily-discounted HDTV, yet nowhere on the top half of the page does it state that it’s only 720p HD.

What’s the problem with this? The sellers aren’t technically doing anything wrong. They still tell you everything they’re obliged to. It does get buried, though, so as a bargain hunter you might rush into your decision without doing your homework. Basically, if a deal looks too good to be true, it probably is and that goes for Prime Day as for elsewhere in life. Do your research and you could save yourself a lot of money. 

All you need to do is a quick Google to check that what you really want is included in the item you’re buying, so you won’t be disappointed when it turns up at your door.  

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