•  
  •  
  •  
  •  
  •  
  •  

Based on Sunday’s financial figures Black Widow has had an extremely successful release on Disney Plus. The film was the first Marvel movie that Disney Plus had ever debuted on the same day as it hit the box office and was made available as a Premier Access title. Having racked up a whopping $60 million in sales on the platform as reported by Deadline, the figure is not far off the domestic box office earnings which hit $80 million, and international sales of $78 million to boot.

Disney’s Premier Access program allows subscribers to stream theatre debut’s on the day of release for a $30 bump. Some other titles that have been available since it was first introduced include 2020’s Mulan, Raya and the Last Dragon, and Cruella. None of the sales figures have ever previously been disclosed. were also available on Premier Access when they were released this year. Disney has shared how well Black Widow has performed as a way to highlight that streaming from home is now an equally popular option for many. In our socially distanced age, it may even be the better option for some.

For the time being, we have no idea how popular the option could become nor how well Disney will be facilitating it. The previous titles have been few and far between. We could see many more or we may not. The only announced film that is currently due to come to Premier Access at the moment is Jungle Cruise, due for theatre release on July 30th it will also be available on Disney Plus simultaneously. Free Guy, Shang-Chi, and The Legend of the Ten Rings (also a Marvel flick) have been announced as exclusive theatre debut’s. Disney has said they will have a shortened window of availability debuting on  August 13th and September 3rd for just 45-days. 

So it appears the company is actually looking to turn its focus back towards theatre-first debuts. And it seems they aren’t the only ones either. Warner Bros. has been premiering its shows via HBO Max simultaneously with theatre releases throughout 2021. But as Jay Peters mentioned in a write-up for The Verge they recently said they are looking to supply the big screen audiences first in 2022.

That said, with figures like Black Widow has achieved on Premier Access an obvious demand and clear success that almost matches the box office Disney could reconsider future titles. If so we could watch the likes of John Wick’s: Chapter 4, Marvels’ much-talked-about sequel; Thor: Love and Thunder, and the anticipated Eternals from our own couches in PJs. Here’s hoping!

0
0