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Online sales are booming and more and more consumers are choosing to shop via apps and websites. If you run a business and you’re keen to attract new online customers and send sales skyrocketing, it’s critical to provide an enjoyable experience for shoppers. In this guide, we’ll explore ways to enhance customer experience and attract rave reviews. 

Attract new online customers

Designing a seamless, mobile-friendly, attractive website

The first place to start when embarking upon a mission to boost online sales is ensuring your website looks the part and provides a seamless, stress-free, memorable shopping experience. Your site should be mobile-friendly, pages should load quickly and every page should look smart, professional and inviting. Test different layouts and content ideas, analyze traffic and user behavior and take a walk in your customer’s shoes. Ensure that it is easy to find products or information about services, include an FAQ section and live chat support, and add links to enable visitors to move from one page to another effortlessly. 

Providing high-quality content

The content you use on your website and social media profiles and feeds can make the difference between attracting customers and converting leads and losing out to competitors. Create and share high-quality content, make sure every blog post, landing page or social post serves a purpose, maintain consistency to give your brand a clear identity and a voice, and vary content ideas. Video clips, live stories and professional images are shared more frequently than text, and they also have more impact. Studies show that the human brain processes visual media up to 60,000 times faster than text. You can use videos and images to promote products, provide how-to guides and instructions and demos and offer tips to help customers make the most of their purchase. If you sell clothing, for example, you can include catwalk clips, feature real-life customers wearing your pieces in photographs and offer styling tips through videos and images. 

Offering payment and delivery options

Consumers today are looking for easy, hassle-free ways to shop. We have become accustomed to finding products, adding them to a cart and completing an order in a matter of seconds. As a business owner, it is hugely beneficial to make shopping as simple and convenient as possible for your customers. Offer a wide range of delivery options to suit all budgets and requirements and make sure it’s easy to complete an order and make a payment. You can visit this site to find out more about virtual payment systems, and it’s also a great idea to ask your clients for feedback. You may find that people are abandoning their cart because they can’t use a certain payment method or that visitors would like to see a wider range of options. 

Adding unique features

Attracting customers and keeping hold of loyal shoppers can be tough, and this is why it’s essential to stand out from the crowd. You can enhance the shopping experience and gain a competitive advantage by adding unique features and perks to your website or eCommerce store. Consider personalized recommendations, ideas for products based on previous purchases and interests or the opportunity to design new outfits or interior design looks using virtual or augmented reality, for example. Adding reviews is also an excellent idea and you can use your blog to promote different products and offer advice and tips.

Competition is fierce when it comes to attracting new customers and encouraging them to buy from your website. Focusing on customer experience is an excellent way to boost review scores and ratings and separate your business from others.

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