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We have heard for some time that Netflix has been itching to get a finger in the gaming industry pie. According to multiple sources such as Jay Peters at The Verge, their initial efforts towards this adventurous move away from streaming will be concentrated on mobile games. 

This makes total sense given that they require much less effort and cost to produce and practically everyone has a phone in hand or pocket these days. Netflix recently announced the news alongside its second-quarter earnings report and said that the games will be included as part of your existing Netflix subscription. Evidently, they are keen to get the ball rolling as the latest announcement comes just days after the company disclosed that they had hired Mike Verdu for their gaming expansion, the former executive of both EA and Oculus.

Here is exactly what Netflix said about gaming, from its letter to investors:

We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.

As yet, there is no telling which games will actually be available. We can only speculate. Variety recently reported that Netflix has extended its previously made deal with Shonda Rhimes which will now include films, gaming, and VR content. We also don’t have the ins and outs of how games will be supplied to Netflix subscriber accounts yet either.

Co-CEO Reed Hastings has made mention of the fact that Netflix has a lot of competition from the gaming industry. Let’s face it people only have so much time to dedicate to one leisure experience or the other. So the choice tends to be whether to game or stream as opposed to which platform to stream from. Hastings was quoted at The Verge saying “we compete with (and lose to) Fortnite more than HBO” back in 2019

It has long been in the pipeline; Greg Peters brought up Netflix’s desire to get involved in games last April when discussing the company’s first-quarter earnings. Until now they have only dabbled with the format with their Black Mirror: Bandersnatch and Carmen Sandiego gaming experiences.

But now with the likes of Mike Verdu on board and their official announcement in regards to their intentions Netflix is doing more than simply testing the water. They are well and truly on the bandwagon and focused on a piece of the action.

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