•  
  •  
  •  
  •  
  •  
  •  

Healthcare workers are the heroes of our generation and deserve nothing but our unwavering support and celebration. They’re the people on the frontline of the battle against coronavirus, the germ that causes COVID-19. By way of showing international appreciation, the World Health Organization and advocacy group Global Citizen are putting on a benefit concert on April 18th. It’ll be broadcast live at 8pm ET and is being put together by Lady Gaga. The performances are going to be streamed over a whole range of platforms, namely Amazon Prime Video, YouTube, Twitter, Facebook, Apple, Tencent, Twitch, and Instagram – we’re still waiting for confirmation whether it’s going to be available on these platforms live.

Titled One World: Together at Home, Jon Porter confirmed in an original article on The Verge, that the extravaganza will have an all-star cast, since scheduling conflicts aren’t exactly a thing during lockdown. We’re being treated to performances by Billie Eilish, Lizzo, and Elton John among others, with Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert taking on hosting duties. If you’re old enough to remember Live Aid back in 1985, this is the quarantine version, but internet-led rather than the satellite broadcast challenge that Geldof and co faced back then. 

Some of the current streaming services, content providers, and broadcast companies that are working on the event. Image credit: Global Citizen

The event will run for two hours, from 8-10pm ET on April 18th for those tuning in to ET on ABC, NBC, ViacomCBS Networks, Bell Media, and iHeartMedia in North America. For British viewers, the BBC will have an adapted version for broadcast the next day. International broadcast partners include RTÉ, MultiChoice Group, and beIN Media Group. Global Citizen released a statement saying “There will also be a digital-only program on Saturday, April 18,” with the promise of more details in the coming days. 

Apple is donating $10 million to the cause as well as hosting the content on its platform. Tim Cook, Apple’s CEO, confirmed the donation in an interview with Lady Gaga and Jimmy Fallon. $35 million has already been raised by Gaga in the last seven days from 68 international companies. The intention of the event is to raise support and awareness for the WHO’s COVID-19 Solidarity Response Fund, donating equipment for healthcare workers globally. As it stood last week, the organization had already handed out hundreds of thousands of pieces of protective kit for health staff, plus a further 1.5 million kits for diagnosis around the world.  

It’s not supposed to be a telethon for raising funds, Lady Gaga has since clarified. Businesses and the mega-rich are being encouraged to donate funds to charitable efforts, but the primary focus of the event is to show support and solidarity with the frontline health workers. 

Featuring in the line-up on the event are Andrea Bocelli, Green Day’s Billie Joe Armstrong, Stevie Wonder, Alanis Morissette, Chris Martin, Burna Boy, Idris and Sabrina Elba, Eddie Vedder, David Beckham, Kacey Musgraves, Paul McCartney, J Balvin, Kieth Urban, Shah Rukh Khan, Lang Lang, Maluma, John Legend, Finneas, Priyanka Chopra Jones, and Kerry Washington. Global Citizen works to advocate for better information about coronavirus and to put pressure on governments into taking more action. There are templates for tweets on their site that can be directed at governments globally to lobby them to give more money to combat the virus and offer more resources to develop a vaccine.

0
0