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Protocol reported last Friday dishing out the details of Samsung’s recent web launch. The company’s free and ad-supported Smart TV Plus streaming service is coming to everyone. If you aren’t in the Samsung loop it is a streaming service that provides live and linear programming. Up until now, the service was limited to Samsung TV and mobile devices.

Samsung TV Plus
Samsung TV Plus displayed on a screen. Image credit: samsung.com

The service has been available for Samsung smart TVs since 2016. The company then expanded the service to mobile phones, via an app for Galaxy devices. They also have widened their geographical reach. It is currently available in 23 countries, streaming more than 1,000 channels worldwide.

U.S. viewers have access to around 140 of them including ABC News Live, PBS Kids, ION Plus, and Vice. But the company’s latest decision will help them to compete with other ad-supported streaming services like Peacock and other linear-programming freebies like Pluto TV or Plex.

Being a newcomer to the playing field, we, like Catie Keck commented in her article over at The Verge, are baffled as to why there wasn’t a bigger fuss made during the leadup to rollout.

The web service launch which came during the second quarter has seemingly been kept under wraps for some reason. It’s a curious move given that it is such a big game-changer for them. 

The new rollout makes the app widely available to just about anyone whether or not they own a Samsung device. Although it should be noted that some channels will remain a little more exclusive as customers are required to sign in with their Samsung account details. They have also added casting support for Chromecast devices, again extending their reach.

When The Verge reached out to Samsung for a comment, they were initially closed-lipped. But, a spokesperson has since confirmed the web version launch to Protocol.

Soft launch conundrums aside, Samsung is obviously focused on finding a larger audience for its TV Plus service. 

We all love choice and despite the ads, you will have to sit through, free is a price that everyone can get on board with. But, if the company has any plans to really compete in the streaming market – one can’t help but wonder if they have left it all a little too late?

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