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The last week has been a shot in TikTok’s heart. The streaming app known as “Vine v2.0”, where people share their homemade short videos with other users, has received an injunction from the Indian government for collecting users’ personal information. We should admit here that TikTok is only one of the 59 Chinese made applications who received the ban. 

Image credit: forbes.com

India stands in second position for population numbers so it’s a boon for any company to enter the Indian market. According to a CNN report, India has been the biggest traffic dealer for TikTok. Sensor Tower mentioned in its analytics that India has generated over 660 million downloads of TikTok since its launch in 2017.

TikTok has a lot to lose, and of course, it touches the parent company’s ByteDance income. Advertising is the base of TikTok’s profits. Imagine one morning your boss tells you that your salary is slashed in half. This is the situation tat TikTok’s in right now. “ByteDance had forecast over $1 billion in advertising revenue from India this year, most of it generated by TikTok, according to estimates from R3.” writes CNN.

The Indian government hasn’t come up with a way to actually ban the app, yet. They could ask Google and Apple to delete it from its stores in India, or they could be more bureaucratic and cause more trouble by asking telecom providers to block traffic related to the app. 

TikTok didn’t have enough time catch its breath after the news from India broke, when Australia and America caught a chance to participate in the “global party”. Express points out in its article that the chair of Australia’s Select Committee on Foreign Interference Through Social Media said: “There have been credible reports that TikTok takes more data than its users would expect, and moderates content for reasons that its users may not be comfortable with.”

Also, the US Secretary of State Mike Pompeo on Monday said that the Trump administration was “certainly looking” at restricting access to TikTok in America. 

The relationship between ByteDance and the Chinese government remains unclear. US lawmakers are concerned over TikTok’s handling of user data. The Verge writes that a TikTok spokesperson gave a response to Pompeo’s speech claiming that they will never provide the Chinese government with American users’ data.

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