•  
  •  
  •  
  •  
  •  
  •  

Word on the social media streets is that TikTok is testing a short-term pilot program that functions as a job application tool. The pilot, named TikTok Resumes, will basically allow users to apply directly for work with a video resume. Over 30 well-known companies have signed up to accept resumes via TikTok’s new pilot, which will last until July 31. Some of the companies that are involved include Chipotle, Target, and Shopify.

The program has risen out of an organic reach, after many users on the platform made video resume appeals off of their own backs and simply used a hashtag to direct it where they wanted it to go. Popular hashtag choices soon arose such as #CareerTok. Now the company has turned its hand towards deliberately encouraging students and younger users with genuine initiatives. and the company’s deliberate initiatives to influence college students and younger users. 

The concept is a simple one and very in keeping with our modern, media-driven, and socially distanced world. All you need to do is create a video resume, post it to TikTok, and then use the app to send it to your desired recruiters.  To ensure safety applicants have been warned in an instructional video guide not to include personal contact information. As the content will still be publicly shared, giving away your email address is not a recommendable move unless you want a tonne of weirdos to be able to contact you as well.

Also among the recruiters is TikTok itself the company is currently looking for original content generators. This is expanding the brands that are choosing to adopt the platform. Many brands already have experience in content development. For instance, Alo Yoga is hiring a social media manager through TikTok Resumes who will develop a TikTok strategy for the brand and partner with influencers. Others like the Detroit Pistons advert for a video producer and Allrecipes who have listed interest in an on-camera host are seeking multi-platform hosts and video producers.

The work isn’t exclusively remote and online either, Chipotle, Great Clips, Sweetgreen, and Target are searching for entry- and mid-level employees to work in real settings such as stores and warehouses. There are even a handful of full-time and corporate roles you could land yourself with the right video resume and experience. Shopify, for example, has posted a senior data engineer position.

There is a wide variety to be found via the pilot as Dave Gershgorn noticed in his article for The Verge. Who thinks they have what it takes to be a WWE superstar?

For now, the pilot is temporary and experimental in nature, but if applicants and companies find it successful it does present a genuine solution. A brand new way to sell yourself as the ideal candidate for a position. Corporations looking for influential creators will undoubtedly find it to be the simplest way to get their hands on the right employee for professional content creation. Ans Gen-Z who already live and breathe the format will likely be able to land themselves some lucrative full-time roles.

If nothing else it demonstrates how platforms like TikTok have greater potential for use. Tik Tok is clearly focusing on training and expanding its ecosystem of influence. 

TikTok Resumes will be open to submissions from July 7 to 31. And for those with a long resume, luckily, TikTok is rolling out three-minute videos.

0
0