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Explore is a new platform created by Amazon that’ll temper your inner curiosity and sell you some goods. The platform will combine the time you’re surfing through online shops with the desire to explore new things. You take your laptop, or some other gadget, with the internet and join a video stream. There’ll be a host of the stream, responsible for your entertainment, who’ll make a one-on-one session. Amazon uses a one-way video and two-way audio format so the host will hear but not see you. 

Image credit: abzac.news

I’ll make you the first guide about how not to get lost in the Explore page. When you open it, you’ll see a wide range of different sessions available. The price tag is anywhere between $10 and $210 – the highest I’ve seen, at least. Virtually hit a bar in Tokyo and learn more about sake. Join the virtual, 45-minute session and learn about Argentina’s geography and culture with a tour guide in Buenos Aires. You can choose which experience you’d like to get: learning and creativity, local shopping, or culture and landmarks. According to a TechCrunch report, there are 86 different experiences available across 16 countries. Perhaps there’ll be an expansion if the company finds the project to be lucrative.

Amazon’s project is slow enough to say it’s not relevant, but it’s just in time to offer its virtual events because people are still under strict lockdown. The Verge notices that Airbnb was the first service to launch its own virtual travel experience

Moreover, Apple, who was earlier criticized for its totalitarian running of its business and the unfair 30 percent cut of every virtual purchase, said that it may press a stop button at any time. The company will give soothing measures to Airbnb, ClassPass, and Facebook’s online events services. Amazon’s Explore feature allows customers to browse the world to do online shopping simultaneously, though the information about whether Apple has clawed a 30 percent commission for Amazon is absent.  

Amazon Explore works on a booking basis: you book the session, choose the date and time when you’re free from your busy routine, and enjoy. Of course, you can make changes, cancel, or reschedule with up to 24hours’ notice. The session works only from laptops or desktops, but you can make an appointment through your smartphone. The service is currently available only for customers in the US.Amazon points out that they hire trained hosts from different tour guide companies such as: Urban Adventures, Bamba, and Essence of Berlin. The Explore feature is the opportunity for small business owners who have been damaged by the coronavirus pandemic.

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