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Snapchat finally brings a useful feature that allows the company to compete with TikTok and Instagram. We’re talking about music integration. The Verge reported that Snapchat now allows any app user with an iOS gadget to put any popular music on their snaps. People in New Zealand and Australia were lucky to test a new feature in August when other countries had to wait until this autumn, the company noted. However, there’s no sign of life for Android devices, and that’s strange because there are a lot more users there than on iOS.  

Image credit: variety.com

The company says that it’s got a plan to add a recording feature so people can make their own sounds and use them as background music. It’ll kick this function off later this year. However, Snapchat doesn’t want to change the UI of their feed to look like TikTok. It wants to do something totally opposite from TikTok, and instead of forcing viral music content, Snapchat wants to develop its partnerships with big publishers and tighter social webs between users.

There’s a sub-feature hidden under the Sound feature: when you receive a snap with music, you can simply swipe up to know what this song is and even play it through your favorite streaming platform, including Spotify, Apple Music, and SoundCloud.

The Verge noted that there’s no comment on the capacity of Snap’s music catalog. Snapchat has said that only tracks under the licensing of Warner Music Group, Universal Music Publishing Group, Warner Chappell Music, and BMG Music Publishing, can be used in the feature. 

Nevertheless, Snap steps on the same rake as Amazon does with its new Explorer service. I mean that the company is too late to seize a piece of cake from Instagram who added music stickers for Stories in 2019. This new feature looks not like a good weapon to fight with, but the evidence is that Snapchat can still compete with TikTok and Instagram.

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